Barbie 2023 Becomes a Blockbuster - Global Opening at $356M
In a journey that spanned 14 years, Barbie, the iconic doll from Mattel, has finally taken the big screen by storm. As it became a certified blockbuster with a global opening of an astonishing $356 million. This remarkable success was not an overnight sensation but rather the product of a continuous development process filled with various ups and downs. Let's discuss the fascinating tale of how Barbie overcame obstacles, redefined herself for modern audiences, and became victorious as a sensational box office hit.
The road to Barbie's blockbuster success began in 2009 when she landed at Universal, with producer Laurence Mark attached. Studios were drawn to Barbie, knowing she could captivate both young girls and grandmothers alike. However, In April 2014 Sony's entry into the picture sparked major interest in the project. Sony won the rights to Barbie through a beauty contest organized by Mattel, and writer Jenny Bicks.
It was clear that adapting Barbie for the silver screen was not an easy feat. With her 64-year-old legacy and $3 billion in annual revenue, Mattel was fiercely protective of its cherished doll. Barbie once hailed as "America's Sweetheart," evolved, shedding her stereotypical image as a prom queen to embrace diverse personas like a flight attendant, a Mad Men secretary, and even an astronaut. However, this evolution also drew criticism, with some considering her an inappropriate role model for young girls. Yet, Mattel persisted, promoting the empowering aspects of Barbie's character over the years.
Hurdles and Obstacles to the Success:
Despite a promising start, Barbie faced her first significant obstacle when comedian and actress Amy Schumer, who was set to play the iconic doll, parted ways with the project in 2017. But Mattel's unwavering determination led them to Anne Hathaway, who took up the role and breathed new life into Barbie's journey.
Then, in a moment that shocked the industry, Margot Robbie and her production company, LuckyChap, announced their involvement with Barbie in October 2018. The rights had lapsed at Sony, and Mattel's new CEO and Chairman, Ynon Kreiz, sought to regain control to build an IP-driven entertainment empire.
Robbie, who was passionate about playing and producing Barbie, had a grand vision for the film. She envisioned Barbie as a five-quadrant movie, appealing not only to young girls but also to a diverse audience, just like the successful Marvel superhero films. This fresh perspective and Robbie's star power proved to be the winning combination Mattel had been searching for.
Barbie a fish-out-of-water :
Barbie launched into a new adventure, embracing a fish-out-of-water story that resonated with audiences. Barbie gets expelled from Barbieland due to not conforming to societal expectations of perfection, but her journey in the Real World leads her to discover that true happiness comes from within, not from adhering to unrealistic standards.
A Star-Studded Turnaround:
The most significant turning point in Barbie's cinematic journey occurred in October 2018, when Margot Robbie and her production company, LuckyChap, took center stage. The rights to Barbie had lapsed at Sony, prompting Mattel's new CEO and Chairman, Ynon Kreiz, to reclaim them as part of a broader strategy to build an IP-driven entertainment empire. Robbie's passion for the role and her vision to create a movie that would appeal to all audiences, just like successful Marvel superhero films, caught Mattel's attention.
Release of Barbie in 2023:
The release of Barbie in 2023 was met with resounding success, opening to $162 million domestically and a remarkable $356 million globally. Audiences had been captivated by way of the heartfelt story of self-discovery, making it an immediate classic for generations to come back.
With Robbie on board not only as the lead but also as a producer, the project gained momentum and started to take shape. Robbie's Barbie was no longer a mere breakout movie for girls; it was a five-quadrant film meant to captivate audiences of all ages and genders. The global opening of $356 million is a testament to the success of this vision.
What's New in the Barbie movie 2023?
Story: The new Barbie movie revolves around classical self-discovery. Margot Robbie while playing the role of Barbie, leaves behind the limited world of Barbie Land and embarks on a journey of self-discovery,
Covering a Variety of Audiences: The 2023 Barbie movie is not limited to children only, rather it is a satire and made for all sorts of audiences including children and adults.
Casting: The new movie of Barbie is casting various star actors including Kate McKinnon, Nicola Coughlan, Michael Cera, Ferrera, and Issa Rae.
Milestones and Historical Events of Barbie:
The iconic doll created by Mattel, Barbie has achieved numerous milestones since her introduction in 1959. Some of the significant milestones and achievements include:
1. Barbie was introduced by Mattel in 1959, becoming the first adult-looking doll for kids.
2. In the early years, Barbie had blonde hair and a ponytail wearing a black-and-white swimsuit.
3. 1961 saw the launch of Barbie's first-ever boyfriend, Ken, named after Mattel co-founder Ruth Handler's son.
4. In 1963, Barbie's little sister, Skipper, joined the family, appealing to younger children.
5. In 1962, The "Bubblecut" hairstyle was introduced, giving Barbie a new look.
6. Barbie's diverse careers began in 1963 with the release of the Barbie Career Set, featuring a nurse, stewardess, and more.
7. Astronaut Barbie debuted in 1965, reflecting the excitement of space exploration during that era.
8. "Malibu Barbie" emerged in 1971, sporting a sun-kissed California vibe with a tan and beachwear.
9. In 1977, Barbie underwent a transformation with the "Superstar" era, featuring a more glamorous and modern look.
10. 1983 marked the release of "Day-to-Night" Barbie, with clothes that transformed from workwear to evening attire.
11. 1988 saw the first Barbie doll with Hispanic heritage, "Teresa."
12. "Share a Smile Becky" was launched in 1997, as the first Barbie doll to use a wheelchair.
13. In 2004, Barbie's first "My Scene" friends were introduced, reflecting a more urban and contemporary style.
14. Barbie celebrated her 50th anniversary in 2009 with various collector dolls and special events.
15. The "Fashionistas" line in 2016 introduced more diverse body types and skin tones for Barbie.
16. in 2018, Barbie's "Inspiring Women" series began, honoring real-life women like Frida Kahlo and Amelia Earhart.
17. In 2020, the "Color Reveal" dolls arrived, featuring a mystery reveal of the doll's looks with cold water.
18. The "Barbie Extra" line launched in 2020, showcasing bold fashion and accessories for a unique look.
19. Barbie continues to evolve and inspire children worldwide, encouraging imagination and creativity.
20. New movie of Barbie is released on 21of July 2023, Casting actors like Ferrera, Kate McKinnon, Issa Rae, Nicola Coughlan, and Michael Cera.
The Message of Empowerment:
As Barbie finally hit the big screens in 2023, audiences were treated to a heartwarming and empowering tale. A fish-out-of-water story reminiscent of classics like "Splash" and "Big," Barbie finds herself exiled from Barbieland for not conforming to society's unrealistic standards of perfection. Her adventure inside the Real World leads her to find out that proper happiness and perfection come from within, and he or she returns to Barbieland with a newfound experience of self-belief.
Some Barbie Drawings: Unlocking Imagination 🎨
These delightful Barbie drawings showcase the boundless creativity and artistic talent of young minds! 🎨 As we celebrate the power of imagination, let these charming masterpieces of Barbie drawing remind us of the joy and wonder that comes from embracing our inner artists.
#BarbieDrawing
These above Barbie drawings beautifully capture the essence of childhood wonderment.
Conclusion:
In short, Throughout the years, the Barbie movie underwent significant changes, embracing an empowering narrative that resonated with audiences worldwide. Barbie's journey from the toy store to the silver screen was a tough test. The 2023 movie stands as a testament to how a beloved toy can evolve and find new relevance in changing times. It can inspire young and old girls to embrace their own identities and pursue their dreams with confidence. Barbie's legacy as an empowering role model has never been stronger, proving that sometimes, the most enduring tales are the ones that take time to reach their blockbuster glory. As audiences around the world embrace the empowered Barbie, it is evident that this iconic doll's impact goes far beyond the realm of playrooms and toy stores.
